Your website is a potential client’s first impression of your business. First impressions make a big difference as to whether a visitor becomes a returning, loyal customer or just another statistic added to the bounce raise.
Getting a website up and running is already a big task. But maintenance is just as important. Just like your car needs regular service, your website also needs to be checked. Here are 7 signs that your web page needs to be serviced:
1. Slow loading speed
Everyone wants things instantaneously. Fast isn’t a luxury anymore. Fast is normal. From fast food, fast cars and fast internet, your site’s speed is paramount. According to Kissmetrics 25% of visitors will leave your site if it doesn’t load within 4 seconds. If the loading speed of your page is taking too long, then it’s time to update your website before you lose more visitors.
2. Lack of conversions
Quiet periods are normal. But lulls shouldn’t last too long. If you’re noticing the ‘quiet’ period is feeling more like a full stop, it might be because your website isn’t getting enough traction. An outdated website won’t be getting the same inquiries it usually gets. If you’re missing out on online conversions may be time to revamp your website.
3. Low rankings
Search engine optimisation is the bread and butter of digital marketing. There are many ways you can harness the power of SEO to boost your business. But it all ties down to your web page. A website that is outdated won’t be on Page 1. And when’s the last time anyone goes beyond the first page? If you want to get back on top you should consider updating your site.
4. Stale design
Captivating content is more than just words. Visuals are what grabs a user’s attention. It’s obvious when a website’s design is outdated. From low-resolution images, navigation problems to cheesy flashing graphics, if your website doesn’t look like it belongs to a current professional company, it’ll be hard for visitors to trust your brand. Aesthetically appealing to your audience by redesigning your website will help you keep customers and allure new ones.
Desktops used to be the only way anyone can view your website. But with the rise of smartphones, mobile-friendly sites are more important now than ever. Check how your website is performing on your own phone. If it takes too long to load, have uneven images, content layout problems and you’re not able to navigate through it smoothly your customers will be experiencing the same frustrations. Don’t lose any more mobile leads by making sure your website is compatible with your visitors’ phones and tablets.
6. Branding shift
Technology isn’t the only thing that changes over time. Your business may also have grown throughout the years. Whether you’ve transitioned in numbers, image or services, your website should reflect all these changes. Keeping your website as accurate as possible to your company’s current services and brand will clear up any confusion potential and recurring customers may have. If there have been any major changes in your business ensure your online visitors are kept in the loop by updating your website.
7. Vintage software
The words vintage and software is not commonly put together. But that’s exactly what some software feels like considering how much technology has evolved. A ‘classic’ piece of software is Flash. Flash used to be an exciting software revolution. But now it’s more than just outdated; it’s obsolete.
Not only will Flash lower your SEO ranking, but it’s also less user-friendly. You won’t be able to copy and paste content, identify links or even have a back button available on your site. Flash is also not supported on any Apple phone or tablet device. Make sure your business isn’t being affected by using old software. Upgrade your site today so your company doesn’t get left behind by your customers.
Have you outgrown your website? Get in touch with ITCC’s innovative web development team. We’ll help your website accurately reflect your brand for better conversions, higher rankings and overall improved user experience.