Are You Content with your Content?

Good content should be engaging with your audience. Great content can get you ranking on page one of the search engines. Quality content will drive more traffic to your website and ensure new leads are clicking on your site. Having a strong content strategy not only helps grow your online presence, you are also providing your audience with value.

Your customers don’t want to read a sales pitch online, they want to know how your business can provide a solution to their problem. Which is why content marketing is becoming more prevalent among businesses as they try to generate more traffic to their website.

What is Content Marketing?

Content marketing is different from traditional marketing in that traditional marketing would focus on specific campaigns about up-coming products or services. This would include, flyers, T.V or radio ads, and print advertisements. Content marketing is focussed on proving your audience with up-to-date information about your business.

This includes:

• Social media
• Updating web pages and blog posts
• Email alerts
• Newsfeed subscriptions
• Online ad campaigns

Content marketing is about proving your audience with up-to-date information while providing value. This is crucial when you are trying to capture more leads online.

Find Your Niche

What is the product or service you are promoting? Who are you trying to target? Where do they live? How can you solve their problem? There are so many questions you have to ask yourself when you are marketing your content. Once you have worked out who your audience is, and what it is you are promoting, you want to find relevant keywords associated with your business.

From there, you want to find keywords that are related to your niche (business) along with the area you are going to service. Not only will this improve your search engine ranking, but you are also narrowing the search down to specifics

Break it Up

Reading long, chunky pieces of text is not for everybody, and thanks to technology, humans have a shorter attention span now than we did back in the year 2000. So, how do we get our audience to interact? Break up the text. Audiences want to be informed as well as entertained, so breaking up long paragraphs is essential. This can be in the form of:

• Images
• Infographics
• Videos
• Banners/GIF’s

Be sure that the imagery or video that you are placing on your site is relevant to what you are posting, and just be aware of copyright issues.

Have a Strong Call to Action

You have brilliant content on your website, that is both informative and provides value to your customers. However, that can be to no avail without a strong call to action. Traditionally speaking, a call to action comes at the end of the page, with the relevant contact information. Be sure to include a phone and email address, with a link to your contact page.

If you would like to know more about how we can help improve your SEO and optimise your website, get in touch with ITCC today. For a free, no-obligation consultation, call us on 1300 770 119, or visit our website.