Question 1

How will SEO help my business?

Accepted Answer

Most definitely so. If your competitors have their own websites, that's a clear enough reason for your business not to lose out. As you would expect, your customers would most likely be using search engines like Google to look for the products and services you offer. Effective SEO is what helps your website get found in a higher search result than your competitors'.

Question 2

Can I do my own SEO?

Accepted Answer

You definitely can – but wouldn't you rather be focused on doing what you do best? SEO may be a simple concept to understand, and our SEO Melbourne team at ITCC is always prepared to take a transparent approach to help our clients gain better search rankings. However, with plenty of different layers and tasks to consider as part of an effective SEO strategy, the benefit of working with a professional SEO provider means you get the results you want, while you focus on turning all that additional web traffic into actual sales.

Question 3

How will I know whether my SEO is working or not?

Accepted Answer

Result Driven SEO providers like ITCC are not only able to identify ways you can improve your visibility on Google search results. When we work with our clients to grow their web traffic, we take a transparent and progressive approach that keeps them up to date with the performance of their web traffic. This is a clear and guided process that takes our clients through what has been done to optimise their website, and how this has translated into increased traffic to their websites.

Question 4

I don't sell products online, is SEO useful for my business at all?

Accepted Answer

If you want your website to be found by customers, then an effective SEO strategy will get you found more easily by your audiences. Even if you don't operate an online shop, effective SEO can help optimise your website to ensure it can easily be found on a search engine. If driving traffic to your website is your objective, then SEO will be essential, no matter the type of business you promote.

Question 5

Are keywords really essential to promote my website?

Accepted Answer

Keywords are like signposts hanging out the front of a store along a street. With plenty of people walking up and down the street on a daily basis, you'll want your customers to immediately understand what it is your business can do for them before they walk through your door. Likewise, a good keyword strategy helps to identify just how your business can be more effective with anticipating what your potential customers search for.

Question 6

So how does your SEO help customers find my website?

Accepted Answer

With our Melbourne SEO team at ITCC, we work to anticipate our clients' customers and their needs for products and services. This is done via a mix of careful keyword research, and through devising clever SEO strategies that help our clients find a point of differentiation against their competitors online. The traffic data that we source for our clients also lends invaluable insight into what else can be done to help a client grow online leads and visitors to their website.

Question 7

What if my business offers many products and services?

Accepted Answer

This is where a targeted and strategic keyword strategy truly shines. Based on our understanding of what our clients wish to focus on with their marketing, our SEO Melbourne analysts are able to devise careful strategies that align your products and services exactly to what your customers want. If they are searching for it on Google, we can help you find out what they are typing to search with, and help to tie that search back to your business' website.

Question 8

What about right now? Will I be found on Google without SEO?

Accepted Answer

Your website will be displayed among Google's relevant search results once it has been indexed by Google's algorithm. However, getting it to a more visible search result is what an effective SEO strategy can help you achieve. If you have ever searched for a product or service online, you'll already know what the likelihood is of you picking service from a link on page 4, against a link that you find at the top of page 1 of your search results.

Question 9

Will working with an SEO provider guarantee a return on investment?

Accepted Answer

Most definitely so! A trusted SEO partner can be invaluable for your business at every stage of your organisation. Whether you are growing a startup or expanding into a chain of stores, good SEO simply gets you found online. An SEO provider can help you gain invaluable insight into the search habits of your customers, and trends in seasonal demand for any of your products and services. Armed with that kind of information, who wouldn't want to grow their business with help from an SEO provider?

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