Blogs that work: Four tips on how to structure your next article for success


There is no way that you can discount just how important a blog is for a website in this day and age. Being able to display informative and insightful content in an easily digestible and cross-platform model is a luxury that many webmasters find too hard to pass up on. For those that manage to create a truly special blog, the world is their oyster, and the rewards are simply incredible; more traffic, higher authority, increased awareness.

Handcrafting the perfect blog, complete with relevant articles, however, isn’t as simple as it seems. It requires research, dedication, and a willingness to learn, adapt, and execute strategies as the ever changing trends of the blogging world demands. Don’t be turned off, though, even a semi-successful blog will provide you with bounty of positives for both you and your website itself.

In this article, we’ll be providing a few tips and tricks to allow you to reap the rewards of a healthy, vibrant blog. We’ll be looking at what blogging means in 2016, how it can be best utilised to your advantage, as well as providing a few, industry specific scenarios for blog articles. One thing that we can’t suggest, however, is writing from the heart, that is to say that a blog article that comes from you will always matter more than one that isn’t.

Keep it interesting, and inject your expertise

Blogs in the present day are far removed from the snippet format that we had in the early days of widespread internet use. They are now a source of vital information, and we are increasingly turning to high authority blogs for all of our information needs. Think BuzzFeed and Huffington Post, and where they are now after their formative days as a simple blog roll.

As a collective society of internet users, we are also expecting expert insight into various topics on blogs, and this is where your blog essentially comes into play. To showcase a knowledge base that is qualified and authoritative through your blog articles, is to possess a powerful tool in your marketing arsenal.

Make sure that your discussion is open

People read blogs for knowledge and discussion, and the worst thing that you could possibly do is close that avenue for greater engagement. When you are writing your article, it may help to picture what kind of conversation you want to have afterwards with your readers. Do you want to explore the idea of the article further, or is it an idea that is up for debate?

Part of this lies heavily in how you structure your conclusion. You should end your article on the premise with which you want the discussion to continue. If you want debate, end it with your opinion. If it is conversation about the article you seek, close the article with a question to your readers. The worst thing you can do is to end the article in a neutral fashion, so don’t be afraid to dictate the end result.

Make sure that it gets seen and shared

Writing this valuable information is one thing, marketing it to the masses is completely another, however. Your blog is largely an extension of your website, rather than a component of it, and should be treated as such.

Social media is a great avenue to promote your blog. From our experience, blog articles get their best reception when posted on a social media page, as well as garnering a greater audience.

Use as many statistics and visuals as you possibly can

We all love stats, and we all love looking at pictures. Balancing out your content with facts, figures, and images not only improves your authority on the subject at hand, it also helps to further grab the attention of your readership even further.

Where appropriate, communicate your message through these avenues, and make sure that it relays directly to the subject matter at hand. These, in turn, can be themselves discussional, flowing on from the point we made above, and instigate further engagement & conversation with your readership.

Whatever you do, however, you should always write from a passionate perspective. Lethargy carries on through text, as well, and people will be disinterested if you, in turn, are disinterested. Write what you care about and love doing, and always look to get people excited just as much as you are on whatever it is that you want to talk about.

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