Each year brings a fresh trend for the mobile industry including its development in particular. Every passing year has witnessed exponential growth in the segment of mobile consumer activity. The sudden increase in demand for mobile handsets and application; coupled with the current variety of mobile operating systems; has generated a corresponding supply of mobile application developers. Here is the estimate mobile application development scenario/trend for the year 2013.
Demand for business application
Nonetheless, we have witnessed a sharp growth in mobile gaming and social networking application till date, the focus in 2013 will be on business applications. Several businessmen are now replying on their smart phones and other mobile handsets to multitask, save time, and lead easier life.
Mobile Application development is becoming serious business today, with consumers demanding improved functionalities and utilities. Nevertheless, gaming application will sustain its popularity, the focus is now on content sharing, social networking, and location-based content.
Applications for mobile payment
Mobile consumers are now more interested in using their mobiles to make online payments. To address consumers’ demand, several banks are offering them beta mobile payment facility.
Companies are in the lookout for using customized enterprise business applications for variety of activities. Hence, there is equally a wide market of application for enterprises. This will not only create new opportunities for mobile application companies, but also make advancements in the mobile security sector.
The mobile user target prospect
Mobile application stores are flooded with millions of mobile applications of all categories. It would be difficult for every application to be noticed. Under this scenario, a user-friendly, easily understandable, engaging and multitasking functionalities mobile application would steal the show. Mobile marketing would be the greatest attention grabber and mobvertisers would apply strategy to draw attention of viewers to their application.
The sudden increase in market of Microsoft Window Phone Applications would provide an opportunity of new market for programmers to develop metro-style user interface applications for mobiles.
Creating location-based application
Due to the above changes, content sharing, location based content and mobile social networking are becoming the forerunners. Most importantly, even enterprises are facilitating social network monitoring tools to establish their brand image, learn about consumer behavior and ultimately, market and sell their services and products.
All the existing mobile handsets support GPS and therefore, offering targeted and location-based content is of utmost benefit to the mobile marketer, mobile advertiser along with B2B companies.
Above stated mobile trends are transforming the global market and increasing the demand of mobile application developer and companies. Whether it is Android App development or iPhone Development in Melbourne or any other country it has already influenced the global market and has started delivering great results.