Everybody in this day and age at some point has read a blog post, whether to learn how to cook a roast,how to lose those extra few pounds, or how to launch a rocket into space. There are blogs on every topic and description, and usually the reason behind reading them, is to learn something that will be helpful to us, as readers.
But, as helpful as blog posts can be to the reader, they can also be equally, if not more so, important to the business that uploads them.
Blogging is something that is often overlooked by businesses with an online presence. They are pushed aside as an afterthought due to a lack of time, ideas, or the perception that they are not worthwhile.
The following describes how to create a successful blog for your business, and the benefits of doing so.
Your Blog Title
The amount of time it takes someone to read your title, is the same amount of time it takes for them to decide whether to read on further. Making your blog title straight to the point and true to the content, will ensure that it is not only read, but that any future blog posts you upload are also considered worthwhile reading material.
Studies have shown that 80% of people will read your headline, but only 20% will read the article.
If your title is direct, interesting, and relevant to the content, you have made a good start.
Become an authority in your market
Show readers how well you know your industry.
Creating interesting and informative articles for your readers will ensure they not only read your future blogs, but that your brand will now be in the forefront of their minds in the future.
Leave your blog readers with newfound knowledge and insight, and you will gain a reputation with them as a leader within your field.
Give your business a personality
People don’t always identify with a brand or a name, but they do identify with people and opinions.
Everybody has an opinion right?
By exposing the human thoughts and opinions behind your brand, you can gain trust with your readers and turn them into future customers. Escape the stigma of being a faceless corporation and be seen as easily available and personable, as this will increase your chance of obtaining more leads and calls.
Keep it fresh
Equally important as making your blog content interesting, is making it regular.
Uploading new blogs often will keep readers coming back. It will also show that you are putting in the effort to stay up to date with your site, and with the topics that are the most current.
Regularly uploading new blog content will also go a long way to improving your search engine rankings with sites like Google.
Including icons for Facebook, Twitter and other social media sites will ensure that if someone finds your article interesting, they will be able to tell others.
The more people who read your blog and link to it, the better it will be for your brand and your SEO rankings.
No time, or lack of writing skills? Outsource.
Professional content writers will be able to establish the keywords that will make your blog not only interesting and relevant, but also search engine friendly. They will discuss your business with you, and establish a topic for each blog that is relevant to your brand and ideas.
If your writing skills are not quite up to scratch, or you just don’t have enough time to upload blogs on a regular basis, outsourcing your blogging to professionals is the next best thing.
Blogging is one of the best, and most cost effective ways to market your site. By uploading informative,regularly updated blog content, you will increase your leads, authority, and search engine rankings.
There really is no reason not to do it.
Call ITCC today on 1300 770 119 to plan your blogging strategies, and establish yourself within your market.