- By Admin
- Oct 15, 2018
- Digital Marketing
ITCC is happy to announce that we are on Instagram, allowing you to keep up-to-date with our business and the world of SEO. In today's technologically-savvy world, having access to information right away is crucial to your online success. The easy to use platform allows users to promote their content to their audience that is engaging.
The Evolution of Instagram
On October 6, Instagram celebrated its 8th birthday. The social media platform has come a long way in these past 8 years and has helped many businesses expand their online presence beyond possibility. Early on, Instagram started out as a photo sharing platform that was dominated by cute puppy pictures, hashtags, and selfies that was to rival FaceBook. As time went on, businesses discovered the added value of promoting their content on the social media platform.
Marketers started posting content to the platform that engaged with an audience rather than trying to sell them something. In August 2014, Instagram became more advertising friendly, with a number of business tools introduced to give publishers insights and analytics about their content. These insights gave marketers important information about their content and the reach of their audience.
A year later in September, Instagram increased its ad space for video from 15 to 30 seconds as the platform reached over 400 million active users. As the app continued to gain traction, Instagram unveiled new business tools in May 2016. One of which was an analytic that allowed marketers to see their posts reach, impressions and audience demographic.
On June 20 this year, Instagram TV was launched, to rival YouTube, allowing users to upload videos 10 minutes long. Those with a bigger following can upload videos up to 60 minutes long. Instagram is a must have social media platform for any business looking to grow their online presence organically. With around 50% of its users following at least one business, now is the time to sign up.
Align Your Content with Your Brand
When it is time to post content to Instagram, be sure that it is engaging and aligns with your brand. Whether it is a behind-the-scenes look at your business, blog post or promotion, you want to be sure that your content reflects your brand.
This includes choosing the right photo as your profile picture, which is important if you want to make a good impression on new visitors. A strong bio in 150 words should tell your audience who you are as a business while creating your own unique tone. Finally, encourage users to take action by having a link to your website in your bio as this will drive traffic to your site.
If you have a long URL, you can always shorten it using a tool such as Bitly, which is highly recommended. Once you have your account properly set up, it is time to post. Be sure that your content is always aligned with your business and that you always measure the reach rather than likes. Of course, getting likes is nice, but audience participation is ideal.
Speak to Us
With over 25 million business accounts on the platform, it is not too late to create an account for your business. As the leading SEO agency in Melbourne, we are committed to helping grow your digital presence online. With our experience, we work with you to ensure you get a solid return on your investment. To request a free, no-obligation quote, contact ITCC today on 1300 770 119.